Affiliate Insider : neverblue

Neverblue Wants the Fashionista Affiliates

Pete Prestipino — Wed, 11 Jul 2012 11:59:00 GMT

Digital marketing services firm Neverblue launched a network exclusively for digital marketers in the fashion industry.

Neverblue's timing is certainly spot on. According to Forrestor Research, online apparel sales in the U.S> alone are projet to grow from $202 billion in 2011 to $327 billion by 2016 - that is a growth rate of 62%.

The Neverblue Fashion Performance Network will offer fashion marketers the ability to sell directly to consumers across search, social, display, mobile and e-mail channels.

"Online fashion marketers need to be ahead of consumer demand in products and services. Our performance-marketing model provides intelligence to drive and expand on-line merchandising. For example, marketers can use our technology to help consumers find a blouse that goes with a skirt, or suggest the right shoes with an outfit in real time – on the fly. The Fashion Performance Network can be leveraged into sales and profits by fashion advertisers looking to sell directly to global fashion consumers,” said Eric J. Gerritsen, Vice President of Sales and Business Development for Neverblue.

Neverblue Launches Travel Affiliate Network

Allison Howen — Tue, 21 Feb 2012 14:30:00 GMT

Lead generation network Neverblue has launched the Neverblue Travel Affiliate Network, which is an affiliate network that serves the performance marketing needs of travel product and service vendors.

The program allows travel brands to run global affiliate programs by providing access to complete affiliate program management, tracking, analytics and a global mobile platform. Through the program, travel services vendors can outsource their entire affiliate management program – including tracking and reporting, affiliate payouts, dispute resolution, quality control, contract management and international traffic development.

“We recognize that while most online travel services vendors want to tap the power of affiliate marketing, very few have the in-house skill-sets to execute at scale,” says Eric J. Gerritsen, Vice President, Sales and Marketing at Neverblue. “For this reason, the Neverblue Travel Affiliate Network offers outsourced affiliate program management, which makes running a global travel affiliate program a snap.”

In order to enable travel services vendors to reach mobile audiences, Neverblue created a mobile platform with a CPI (cost-per-install) app model, which allows for the proficient delivery of travel apps to global travelers.

Optimize Affiliate Traffic with Day Parting Tools at Neverblue

Website Magazine : affiliates — Thu, 27 Oct 2011 20:00:00 GMT

Lead generation network NeverBlue has launched day parting repoting in its affiliate interface. The feature will enable affiliate to optimize campaigns by understanding how clicks and conversions occur by hour of the day, day of the week, week of the...(read more)