What were 2010's best rich media advertisments?
MediaMind announced the winners of its MediaMind Rich Media Awards (formerly Eyeblaster Awards) during ad:tech this week in New York City and we thought you might want to take a look. More than 75 creative and media agencies submitted their campaigns to the 9th annual awards.
2010 Judges' Award Winners:
North America - GamesRadar Rabbids Go Home, Future US
International - Nissan Qashqai – 3D Homepage Takeover, Digitas, OMD
2010 People’s Choice Awards Winners:
North America – Avatar DVD Release, ThinkJam UK/Moxie Interactive/Avatar Labs, Vizeum/ Twentieth Century Fox
Despicable Me – YouTube Takeover, Feref UK, Mediacom UK
“The 2010 winners reflect a growing trend in digital advertising for smarter, more interactive and engaging ads,” said Gal Trifon, CEO and co-Founder at MediaMind. “Advertisers are clearly exceeding consumers’ expectations by creating sophisticated ads that provide a rich experience.”