CTR for Standard Banners Hit Bottom in '09

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

MediaMind has released a report which shows that the global click-through rate on standard banners stopped declining in 2009 and 2010 and has remained fixed at around 0.09%.

The study titled “Standard Banners –Non-Standard Results" reveals that one of the main reasons for the drop in CTR is the success of online display advertising as the increase in the number of online ad impressions outpaced users’ rise in clicks. This as you might imagine resulted in lower CTR. The study also found that users who are exposed to relatively few ads are more likely to have a high CTR as compared to users who are exposed to a high number of ads. 

“The new findings are an encouraging sign for advertisers,” said Gal Trifon, CEO and co-Founder at MediaMind. “Although CTR is only a partial measure of online success, the leveling of CTR shows that online advertising has reached a level of maturity and that advertisers have become more sophisticated in luring users’ interest.”

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

Popular Now at Website Magazine

There are currently no recent posts.

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter