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Procter & Gamble is reviewing their mobile strategy. And their current mobile agency, Brand in Hand, is not part of the process. P&G is looking for an agency that can bring a global presence to its mobile strategy. Some agencies...
U.S. mobile ad spending will grow nearly 50 percent to more than $1 billion next year, according to eMarketer, setting the stage for continued growth as marketers ramp up mobile efforts to match consumer demand. Historically I have...
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