Online Media Market's Strong Outlook

Mike Phillips — Mon, 20 Dec 2010 16:02:00 GMT

The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis of Bureau of Labor Statistics data. All told, these companies account for a sizable 12 percent of U.S. media employment. Showing gains over the past year, ad agencies added 2,600 jobs and marketing consulting has seen an addition of 1,200 jobs.

Another sign of recovery and progress in the online world comes from eMarketer. They estimate that, for the first time ever, online ad spending will surpass that of print ads in newspapers. Total online ad spend is predicted to hit $25.8 billion this year.

Collaboration Platform for Traditional Agencies

Pete Prestipino — Thu, 11 Nov 2010 21:40:00 GMT

PBworks has introduced its PBworks Agency edition, a hosted suite of tools that improve collaboration among creative professionals at advertising, PR, marketing and design agencies.

One of the reasons the Web has not seen more traditional agencies venture into the interactive arena is that the tools they have grown accustom to made it difficult to integrate the work of numerous people, capture changes in one location, and collect feedback that can be used for future campaigns.

The PBworks agency edition hopes to solve that problem. The platform enables agencies to create a social environment fo their internal teams and external clients to collaborate more effectively, manage projects, connected teams with shared workspaces, standardize processes and workflows, and maintain a knowledgebase of past work and best practices.

"Agencies are among our most vocal customers and they have provided us with incredibly helpful product feedback," said Jim Groff, PBworks CEO. "Agency Edition gives them the ideal tool for managing the creative process and producing even more creative and innovative results for their clients."

Agency Style : agencies

Online Media Market's Strong Outlook

Collaboration Platform for Traditional Agencies