Email service provider Delivra released a new series of reports that give users better insight into campaigns, and allows marketers to download reports into PDF files for easy sharing. While not groundbreaking but any sense of the term, it might just bring Delivra back into focus as an email service provider to consider as others have taken the lead over the past several years when it comes to innovation.
Two new reports are available for Standard, Professional and Enterprise users. The Mailing Compare report allows users to compare various metrics of separate mailers, and the Click-through Heat Map displays an email with interactive overlays of tracking information for links - a pretty standard feature within other ESP's.
Delivra has also made available four additional new reports including a Report Dashboard, Mailing Overview, Delivery Statistics and Tracking Statistics. These reports are available to all Delivra customers via the main Reports menu. Previous reports are still available via a URL, but Delivra customers with a Professional or Enterprise license can export reports to a PDF document for easy sharing, except for the Click-through Heat Map.