Google is launching a real-time data feature in its Analytics offering.
With Google Analytics Real-Time, users will have the ability to see active visitors on the sites they measure, providing very powerful insights into the social media response they are generating. Google's instant statistics, for example, could indicate how well an individual tweet performed in relation to its ability to drive site traffic or conversions. Another suggestion is to use the Real-Time reports to make sure that campaign tracking is correctly implemented.
While the Real-Time reports are not yet currently available to everyone (request early access here), the reports are presently available in the Dashboards tab and will be moving to the Home tab in the new interface release next week.
The response so far from Google Analytics users? Very, very positive.