Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows brands to take a look into their analytics to discover how their websites are performing in key audience segments.
The tool uses Google Analytics data and conversion goals, and reports which audience segments (mobile visitors, first time visitors, geolocation, etc.) are underperforming. It also ranks audience segments in the order of how many people could be reached.
The Opportunity Report tool works in 30 seconds to quickly provide marketers with key insights, show how audience segments are performing against site conversion and bounce rate, as well as unlocks hidden opportunities within the analytics.