SiteSpect, a non-intrusive optimization platform, has been chosen by Quidsi as its multivariate testing and behavioral targeting platform for the company’s five online retail sites.

Quidsi, which was acquired by Amazon in 2011, decided to optimize all five of its sites – Diapers.com, Soap.com, Beautybar.com, Wag.com and YoYo.com – at once, because the company wants to streamline the buying process by offering consumers a quick and easy way to place orders across all sites with one simple transaction in which all products will ship together.

“Making sure all of our websites are maintained and updated is more than a full-time job, so going in we knew we had to make the web optimization process straightforward and easy to manage in order to make it a successful endeavor,” says Josh Himwich, VP, eCommerce Solutions at Quidsi, Inc. “By implementing SiteSpect across all of our sites, we’ll be able to measure what’s working and what isn’t on one site and use what we’ve learned on others. More importantly, with SiteSpect, we don’t have to interrupt operations and sales in order to conduct ongoing tests.”

SiteSpect’s non intrusive optimization approach allows merchants to see what content will have the most impact on site visitors. The solution also optimizes a site’s effectiveness by testing aspects such as landing pages, layouts, variations of copy, offers, photos, navigation elements, links, buttons and conversion funnels. Additionally, SiteSpect doesn’t require HTML or programming code changes, which eliminates IT or Web design involvement before, during and after testing.