The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they thought were long overcome.
One such issue is click fraud, which, while still a fringe problem on the Internet, has been mostly kept in check for years now thanks to various software and solutions that offer features created to combat it. Unfortunately, many mobile solutions aren’t as equipped to fight it, and as a result, mobile click fraud has seen a noticeable increase over the last few years. In fact, a recent Trademob study documented 10 million mobile ad clicks across 10 mobile networks and found that 40 percent of them were accidental or fraudulent.
To address this issue, mobile tracking platform iMobiTrax has released a handful of new features aimed at combating click fraud so that mobile-focused marketers and advertisers can improve their return on investment (ROI). It also included new traffic blocking rules, allowing users to set all rules to block, filter, active or inactive; they can even send all of the blocked clicks to a unique URL that they specify.
iMobiTrax lets its customers group and sort their data to immediately see where they are making and losing money, so that they can quickly increase their ROI and turn their focus to the devices, manufacturers, operating systems and ISPs or carriers that are actually helping them bring in money.
The announcement also introduced other new features added to the platform, including separate or multi-domain tracking, split testing options, the ability to track multiple offers, pass tracking tokens, weighted landing page options and the option to rotate both unlimited landing pages and unlimited offers.