Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better thanks to greater support for Events.
Say for example that you want to track specific interactions on a page (or website) such as a link click and do so independently of pagevies. Google Analytics newly enhanced real-time reports not only shows the top events as they occur but provides the ability to filter on particular event categories (from link clicks to downloads). The depth of these intelligence reports could prove quite useful to both marketers and website managers. For example, say some news event occurs and there is an increase in a pageviews for an article/post that was previously written. In this scenario, the website manager might want to highlight the content in some manner on the homepage and the marketer may want to redistribute it through social media channels. As Google suggested, having access to this level of data is akin to being about to pour fuel on the social media fire.
Google introduced three other features worthy of note, including reports to understand whether real-time traffic is from desktops, tablets or mobile, create shortcuts to favorite real-time segments, and the ability to compare real-time filtered data again overall real-time data.
Below is a screenshot of the Realtime Events Report in Google Analytics