Posts tagged ctr RSS

High CTRs Don't Lead to High Conversion Rates

High click-through rates (CTR) are not a consistent indicator of high conversion rates or purchase intent, at least according to a new study from Jumptap. In the June MobileSTAT study, targeted mobile advertising provider Jumptap compared...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

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