Posts tagged adobe RSS

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more. Adobe continues to make strides to optimize its ability to help customers...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marekting performance, and additional data they canuse...

Know The Value of Social Interaction

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate Bitly's link data, security and functionality for some time, but the two companies have finally made their relationship status...

In The Analytics Wars, Adobe is more than a Contender

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics solution. Whether that's a result of providing what can be considered the leading design solution in Creative Suite, or if...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Low Latency Analytics Arrive in SiteCatalyst

Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, for example, is now providing its users access to real-time data in its SiteCatalyst product. Adobe's new “Current Data”...

Filed under: ,

SiteCatalyst 15.4 in Focus

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...

Segment Visitors to Gain Actionable Insights

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...

Research Your Audience with New Tool from Adobe

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter