Posts tagged advertising RSS

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisments is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike to...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

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