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Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...
In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
Analytics and reporting platform VisiStat has released a new online administration portal for their Partner Program which provides an updated and enhanced set of reporting, tracking and management tools. Some of the most notable features...
Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...
Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...
Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...
The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having to keep up with users as they continue to demand faster responses. In an attempt to respond to the increasing consumer requests for...
The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...
Calpont officially announced the latest version of its InfiniDB high-performance analytic database, known as InfiniDB 3. Most notably, the third generation of InfiniDB will extend its speed and scalability with Amazon EC2 support and...
European predictive analytics software developer Quiterian announced that its popular Customer Analytics Solution is now rapidly integrating data from social media sites, including Facebook, Twitter and LinkedIn. The company focuses...
Yesmail Interactive , the Infogroup company that powers intelligent customer interactions, is looking help online marketers stay ahead of the competition by launching Yesmail Market Intelligence. The company's latest solution helps...
Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...
One of the reasons Internet retailers have been hesitant to invest more heavily in social media is that it has been difficult if not impossible to determine the actual return on investment from participation. Merchants essentially...
Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year. A new section has been created in Google Analytics called “Search Engine...
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