Posts tagged analytics&pageindex=4 RSS

The Impact of Cookie Deletion - Inflated Audience Reports

Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...

eBay Listing Analytics Tool

Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic...

Fall Release for WebTrends Has Mobile Focus

As the interest in mobile and social reach fever pitch for Web business professionals, so will the demand for analytics. Webtrends, a leading Web analytics provider, has apparently listened to the needs of marketers, rolling out several...

URL Shortening (and Analytics) for Online Video

Sorenson Media released Vid.vu this week, a URL shortening service designed specifically for professional online video. The web-based URL shortening service works with Sorenson's Squeeze Server, a cloud-based, enterprise-grade...

Delivra Expands Results Reporting

Email service provider Delivra released a new series of reports that give users better insight into campaigns, and allows marketers to download reports into PDF files for easy sharing. While not groundbreaking but any sense of the...

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