Posts tagged facebook RSS

Are Facebook's Metrics Corrections Reason for Concern?

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Over the past few months, the social network has revealed that many of its metrics have been overstated. Several months ago, for example...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Facebook Enables Analytics for App Links Ads

With more than 1 billion active monthly users, Facebook is one of the most accessible sites for companies to have their ads shown. For companies to know how well their ads are performing it’s vital they have access to analytics...

Curalate for Instagram: Analytics for Visual Social Platforms

Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...


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