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Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...
Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...
Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...
Google has released Tag Manager, a free tool that replaces the often clunky and extensive number of tags that are placed on a website for the purpose of remarketing, analytics, etc. By adding a single snippet of code, users can manage...
Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...
Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...
Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year. A new section has been created in Google Analytics called “Search Engine...
Google is launching a real-time data feature in its Analytics offering. With Google Analytics Real-Time , users will have the ability to see active visitors on the sites they measure, providing very powerful insights into the social...
Google introduced its Site Speed report back in May 2011 and webmasters (and all other sorts of Web professionals) dove right into the details about their page load times. What the feature, which is available in the new version of...
Last week Google released a rather significant improvement to how it helps Internet merchants and web publishers track conversions. Until now, most responsible for tracking conversion (at least in Google Analytics) were forced to give...
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