Posts tagged google RSS

Google Analytics Adds New Features Including Third-Party Tags

In order for companies to maximize their potential and be as successful as possible they must leverage a powerful analytics suite to understand where they can improve and where they can save money. Google Analytics has announced the...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits" to "sessions" and "unique visitors" to "users." The relatively small change, which has been introduced...

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Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Google Rolls out Real-Time Widgets in Analytics Dashboard

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...

Real-time Events Now in Google Analytics

Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...

Google Universal Analytics – What to Know

Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...

Keyword Not Provided in Google Chrome Omnibox Searches

The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...

Google Tag Manager Released

Google has released Tag Manager, a free tool that replaces the often clunky and extensive number of tags that are placed on a website for the purpose of remarketing, analytics, etc. By adding a single snippet of code, users can manage...

40+ Data Points Added to Google's Core Reporting API (Analytics)

Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...

Adjusted Bounce Rate Available in Google Analytics

Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...

Google Analytics Visualizes Visitor Flow

Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...

Webmaster Tools in GA Arrives

Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year. A new section has been created in Google Analytics called “Search Engine...

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