Posts tagged google RSS

Workspaces Come to Tag Management

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment. In the past, tag changes were prepared...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

Google Removes Referral SPAM

How much traffic does your website really receive? If you're a victim of referral spam, then it is likely less than you think. Referral spam gains traffic by hoping that site owners will click through on those referral sites in...

New Search Analytics API a Digital Blessing for SEO

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization. Google's Search Analytics...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

Google Analytics + Google AdSense = Awesome

When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer...

Google Analytics Adds New Features Including Third-Party Tags

In order for companies to maximize their potential and be as successful as possible they must leverage a powerful analytics suite to understand where they can improve and where they can save money. Google Analytics has announced the...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits" to "sessions" and "unique visitors" to "users." The relatively small change, which has been introduced...

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Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Google Rolls out Real-Time Widgets in Analytics Dashboard

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...

Real-time Events Now in Google Analytics

Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...

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