Posts tagged mobile analytics RSS

SimilarWeb Gets Paid, Previews App Engagement Product

Getting insights for any website or any app is useful for both a business’s internal analytics and optimization efforts, as well as for competitive research. Naspers and Lord David Alliance must think so too, as the two led a...

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...

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