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Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

SiteSpect to Optimize Five Quidsi Sites

SiteSpect, a non-intrusive optimization platform, has been chosen by Quidsi as its multivariate testing and behavioral targeting platform for the company’s five online retail sites. Quidsi , which was acquired by Amazon in 2011...

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