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Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
Sorenson Media released Vid.vu this week, a URL shortening service designed specifically for professional online video. The web-based URL shortening service works with Sorenson's Squeeze Server, a cloud-based, enterprise-grade...
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