Posts tagged wm-analytics RSS

This Holiday Season, Store Employees Need Help Too

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric...

Are Facebook's Metrics Corrections Reason for Concern?

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Over the past few months, the social network has revealed that many of its metrics have been overstated. Several months ago, for example...

Self-Service Analytics In Decline

Logi Analytics has released findings from its 2017 State of Analytics Adoption Report, which found that adoption of self-service analytics tools has peaked and is now in a two-year decline. According to the report, 67 percent of IT...

User Replay Innovations in Focus

It makes a great deal of sense to pay attention to those technology companies that receive patents because it indicates not only who's leading in the realm of innovation, but what solutions available to you are on the cusp of improving...

How the Managed Services Economy is Shaking Up Marketing

By Santo Criscuolo, Amplero We are in the midst of an economic earthquake. The seismic plates within nearly every industry are shifting. Netflix. Uber. Spotify. Google. These are four of the companies rapidly becoming a modern disruptive...

Customer Lifetime Value Analysis And Its Role In Your Business

:: By Jona Jone :: A company should not only be concerned with short-term revenues and profits. One important tool that helps ensure long-term success is retaining the right customer relationships—those that impact a company’s...

Business Buyers & Brand Switching

Tech has made it easier than ever for consumers to take their business elsewhere - a sentiment that 70 percent of those recently surveyed by Salesforce agree with. The Salesforce "State of the Connected Consumer" report provides...

You Get a Data Scientist! Everybody Gets a Data Scientist!

Empowering marketers is the name of the game for many of today’s technology platforms whether it’s the ability for marketers to make changes on the fly with minimal or no IT support or a way for them to transform data into...

Transform Big Marketing Data into Personalized, Plain-English Insights

Content intelligence platform Conductor has launched a new solution designed to improve the workflow and productivity of digital marketers by surfacing important business insights through a live feed of personalized, and very "plain...

Seeing Your Brand through Customer-Colored Glasses

By George Skaff, Nuance Communications As a customer-centric brand, it’s easy to fall into the mindset that you understand what your customers want. But, do you really? Or do you project your own perceptions of how a customer...

How Well Are You Connecting People With The Right Products?

:: By Julie Barile :: It seems like a simple, straightforward concept – a shopper types a search word or phrase into the search box on an ecommerce site and voila! The shopper gets what the shopper ordered. At least that's...

DOT Project Collects, Leverages Behavior Data for Revenue Growth

Total Wine & More is on pace to reach well over $2 billion revenue this year, and executives there are quite happy with the growth they’ve received since launching its self-named "digital omnichannel transformation"...

Increasing Overall Social Efficiency

Social media analytics platform LiftMetrix announced a new enrichment tool that will bring greater segmentation capabilities and insights into social analytics, performance and ROI. SUBSCRIBE to Website Magazine & Accelerate 'Net...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

The Case for Automated A/B Testing

:: By Adam Blomberg, Episerver :: Just as a Chicago restaurant owner would avoid publicly endorsing the Cubs or the White Sox for fear of alienating half of its customers, marketers know that launching a digital commerce site without...

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