Posts tagged wm-analytics RSS

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Omnichannel Hits Finish Line

For most brands operating both a digital and physical presence today, there is an experience drop-off when a customer crosses those channels - from recognizing past orders to understanding purchase intent. Companies that can connect...

AI-Powered Predictive Analytics for IT Operations

Log analysis company Logz.io has released a new analytics solution that is powered by artificial intelligence, which is designed to identify critical events in IT environments before they become a serious problem that affects revenues...

Transform Raw Data with Parse.ly

The more you know about your audience, the better the content (and experience) you can create for them. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Audience insights platform Parse.ly just announced the availability...

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Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Getting Smarter About Business Intelligence Tools

:: By Glenys Salas, Ai Media Group :: Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence...

Power BI Users Get Visual with PubNub

Today's savviest enterprises are embracing real time data visualization in a big way. These solutions, however, can be challenging to build, are often quite fragile, and at times frustratingly inflexible. That's about to change...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

What You Can Learn From Heatmaps?

- Identify the most confusing page elements (or underutilized elements) and move or eliminate them - SUBSCRIBE to Website Magazine & Accelerate 'Net Success Heatmaps are woefully underutilized in the digital landscape today...

Rethinking Membership Engagement Metrics

Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential...

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