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Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Getting Smarter About Business Intelligence Tools

:: By Glenys Salas, Ai Media Group :: Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data

:: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners...

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

The More You Know: Mobile Analytics for a Competitive Edge

By Radhika Mohan Singh Roy, Agile CRM The use of mobile devices has continued to explode in recent years and it is taking up a significant amount of people's time, more than desktops and other types of media combined. People are...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a marketing campaign, you are looking at potentially hundreds of working hours. In addition to this, you have the direct costs of development...

How to Recognize Digital Whales

:: By Tomer Ben Moshe, CoolaData :: It is often said that 20 percent of an online company's users represent 80 percent of their revenue. "Whales" (those spending freely and liberally, and taking the most action on websites...

What is Sessionization and Why Does it Matter?

:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users behave the way they do, when online or on mobile devices, and predict future trends and errors. One of the unique tools used...

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