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This Holiday Season, Store Employees Need Help Too

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric...

Transform Big Marketing Data into Personalized, Plain-English Insights

Content intelligence platform Conductor has launched a new solution designed to improve the workflow and productivity of digital marketers by surfacing important business insights through a live feed of personalized, and very "plain...

Seeing Your Brand through Customer-Colored Glasses

By George Skaff, Nuance Communications As a customer-centric brand, it’s easy to fall into the mindset that you understand what your customers want. But, do you really? Or do you project your own perceptions of how a customer...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

The Case for Automated A/B Testing

:: By Adam Blomberg, Episerver :: Just as a Chicago restaurant owner would avoid publicly endorsing the Cubs or the White Sox for fear of alienating half of its customers, marketers know that launching a digital commerce site without...

Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Getting Smarter About Business Intelligence Tools

:: By Glenys Salas, Ai Media Group :: Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data

:: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners...

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

The More You Know: Mobile Analytics for a Competitive Edge

By Radhika Mohan Singh Roy, Agile CRM The use of mobile devices has continued to explode in recent years and it is taking up a significant amount of people's time, more than desktops and other types of media combined. People are...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

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