Insights on Analytics

Get User Experience Insights with YouEye

2013-05-09T14:40:00Z

YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012’s Launch Conference Best Technology 2.0 Award, is an online user research platform that features remote usability testing with emotion recognition. As the company recently raised $3 million, it looks to disrupt costly and slow in-person user testing. The platform features webcam and audio recording, which allows companies to view participants as they browse through sites and listen to spoken...(read more)

Content Marketing Analytics Available at Informly

2013-05-03T15:47:00Z

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year for small businesses. The service aims to help users build their audience and create content that generates leads. “A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn’t...(read more)

How do Your Email Metrics Compare?

2013-04-29T16:52:00Z

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize it, too). When marketers have an opportunity to measure something (anything) they are going to compare their performance to that of the competition. So how do your email campaigns compare? The latest study from email marketing automation provider...(read more)

Universal Analytics for Merchants

2013-04-22T19:45:00Z

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which Google has dubbed Universal Analytics, aims to remedy this problem. Learn more about how to use Universal Analytics to better track your e-commerce business's ROI here....(read more)

Google Rolls out Real-Time Widgets in Analytics Dashboard

2013-04-17T18:50:00Z

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline, a geomap and a table . The counter widget enables users to show specific metrics (like active visitors), group the visitors by dimension, and set a filter (a feature available to all the widgets). The timeline widget is a little different in that users can select to track...(read more)

Can You Predict Social Behavior?

2013-04-10T17:05:00Z

Monitoring trends and brand mentions is a key component of success in social media. The problem is that monitoring (and the subsequent management) is reactive as opposed to proactive like we really want and need it as brands; but it doesn't have to be that way - at least not any more. "Too often, even the most aggressive brands are left chasing the conversation in social media, or hoping for that fortuitous alignment of real-time events and content they happen to have on hand," said...(read more)

Terapeak Brings Sales Analytics to Magento Merchants

2013-04-09T12:00:00Z

Analytics platform provider Terapeak has released MySales, an application extension for Ebay's Magento solution. Terapeak will provide Magento retailer insight into sales across across multiple channels in unified view, showing merchants just how well sales and merchandise are competing in popular marketplaces - including Ebay. “We want our customers to have access to information and tools that will enable them to achieve greater visibility into their own sales performance," said Kevin...(read more)

Real-time Events Now in Google Analytics

2013-04-04T15:45:00Z

Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better thanks to greater support for Events. Say for example that you want to track specific interactions on a page (or website) such as a link click and do so independently of pagevies. Google Analytics newly enhanced real-time reports not only shows the top events as they occur...(read more)

Google Universal Analytics – What to Know

2013-03-25T19:10:00Z

Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your enterprise for success in the future. The reason? You’ll know more (way more) about your users and the performance of your digital properties than with the classic version. Launched in beta back in October 2012, Google’s Universal Analytics release enables firms...(read more)

App Annie Comes to Amazon Appstore

2013-03-25T17:30:00Z

Promoting applications need not be limited to Google Play and the iOS App store – Amazon Appstore also provides developers with a viable destination to showcase their digital wares. As more apps hit that specific market however, it will prove increasingly necessary for developers to measure performance of just how well their apps are doing against the competition. App Annie has just released a new beta feature which makes quick work of that challenge. Those using App Annie Analytics for their...(read more)

Analytics Get a Makeover with Visual.ly

2013-03-22T16:45:00Z

For some Web workers, sorting through analytics can be a dull, yet necessary, task. But a new tool from Visual.ly aims to change that. The data visualization and infographic platform has launched a tool that provides users with a free visual traffic summary of their site’s performance. The tool leverages data from a user’s Google Analytics account to automatically create a custom infographic based on a site’s weekly performance. This infographic displays basic site analytics, such...(read more)

Mobile App Data Comes to Quantcast

2013-03-21T20:30:00Z

Content is consumed everywhere nowadays – thanks to the growing popularity of mobile devices. Because of this, it can be difficult for publishers, developers and advertisers to keep track of their audience across channels; however, a new service from Quantcast aims to solve this problem. The advertising and measurement company’s free new service, dubbed Quantcast Measure for Apps , provides users with mobile application traffic data, including unique visitors as well as information on...(read more)

Monitor App Performance with New Relic for Mobile

2013-03-20T18:45:00Z

If you don’t want to wait for user reviews to find out how your app is performing, consider leveraging the new mobile app monitoring solution from New Relic. The application performance management and monitoring company launched New Relic for Mobile Apps to allow developers to see what their mobile users are experiencing in real-time. The mobile solution can be used to monitor the performance of native apps on iOS and Android devices, and the insights can be used to help developers optimize...(read more)

SEO Performance Measurement Today

2013-03-19T20:45:00Z

Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of the day. Websites were pleased that they ranked for a particular keyword in a particular position. Those days are gone however. Keyword rankings are unstable, personalization makes reporting inconsistent at best, and it's increasingly difficult to understand what actual...(read more)

Get Pushy and Track Results

2013-03-19T18:00:00Z

Developers have been leveraging Parse to send a half billion push notifications per month to their application users, and now, the app development platform is launching an analytics solution to help its developers obtain insights into their messaging campaigns. Following the launch of the Parse Push Console for advanced targeting and scheduling of notifications, Parse ’s new solution, Push Analytics , enables developers to learn what happens to their messages after they are sent. In fact, the...(read more)