Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Color Performance Analysis on Instagram

Does the type of color used in social media photos and images matter to your brand's bottom line? There's only one way to find out - measure it! Hashtag analytics solution Hashtracking has just released a new report for Instagram...

Visual E-Commerce Available as SaaS

Visual e-commerce merchandise management solution Smart Merchandiser has unveiled a cloud-based Software-as-a-Service (SaaS) version of its flagship product. Smart Merchandiser can be leveraged to streamline the online visual merchandising...

Dell Extends Its Analytics Capabilities

As companies look to make themselves as efficient as possible many have turned to analytics solutions to help them see trends they are missing. Dell has announced a new partnership with Datawatch Corporation to extends its analytics...

Understand Where Users are Getting Tripped Up on Your Website

AnswerDash , a provider of contextual point-and-click answer technology for websites and Web app, has recently announced the launch of new analytics features that provide insights into users’ behaviors. Through its new analytics...

Make the Correct Decision Thanks to Deep Contextual Insights

Brands are constantly looking for ways in which they can improve their interactions with consumers, however, before brands can look to improve upon their interactions they must first have accurate data on how consumers are currently...

Here Comes Domo: Modern BI in Focus

Cloud-based business management platform Domo, in an elongated stealth mode going back to 2010, has finally taken off the beta label. The official product rollout comes on the virtual heels of another funding round for Domo, which...

9-Step Blog Content Audit

By Solomon Thimothy, Clickx There are a lot of elements and moving parts involved in content marketing and search engine optimization (SEO), increasing the probability of human error occurring. However, you may not be aware of these...

Measure the Impact of Social Marketing Campaigns

ShortStack is helping brands measure their social marketing campaigns with the company’s new analytics panel. The new analytics feature enables businesses to track a variety of elements of their marketing campaigns to ensure...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

Is Television Influencing Your Online Traffic?

As brands look to drive deeper relationships with their consumers they must first understand what compels consumers to interact with them. iQ media , a media intelligence company, has unveiled a new tool that details unique insights...

Understanding Consumer Sentiment

The evolution of the Internet has forever changed the way that consumers discuss their opinions on brands, products and services. To help brands better understand consumer sentiment Oracle has announced the release of a new analytics...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

Visualize Web Performance Data with Custom Charts

Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data. Web presence analytics software provider...

Watch Your Users Go From Point A to Point Z

Ever wonder how a visitor flows through your website? Netbiscuits, a provider of analytics and device detection products, has launched its Visitor Flow for Customer Journey Mapping tool , which helps marketers see which content is...

Better Visualization of Search & Social Performance

Companies spend millions of dollars on their digital efforts and in order to know if their money is being put to good use they must receive comprehensive analytics. gShift , a provider of web presence analytics , has announced the...

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