Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

Company-Based Targeting with FastBase' Google Analytics Add-On

Data provider Fastbase released a new free add-on for Google Analytics that offers information about the companies that employ those that visit your website. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new add...

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According to a recent study , today’s shoppers are more likely to be influenced by a video tutorial, blog or an online review...

Workspaces Come to Tag Management

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment. In the past, tag changes were prepared...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Omnichannel Hits Finish Line

For most brands operating both a digital and physical presence today, there is an experience drop-off when a customer crosses those channels - from recognizing past orders to understanding purchase intent. Companies that can connect...

AI-Powered Predictive Analytics for IT Operations

Log analysis company Logz.io has released a new analytics solution that is powered by artificial intelligence, which is designed to identify critical events in IT environments before they become a serious problem that affects revenues...

Transform Raw Data with Parse.ly

The more you know about your audience, the better the content (and experience) you can create for them. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Audience insights platform Parse.ly just announced the availability...

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Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Getting Smarter About Business Intelligence Tools

:: By Glenys Salas, Ai Media Group :: Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence...

Power BI Users Get Visual with PubNub

Today's savviest enterprises are embracing real time data visualization in a big way. These solutions, however, can be challenging to build, are often quite fragile, and at times frustratingly inflexible. That's about to change...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

What You Can Learn From Heatmaps?

- Identify the most confusing page elements (or underutilized elements) and move or eliminate them - SUBSCRIBE to Website Magazine & Accelerate 'Net Success Heatmaps are woefully underutilized in the digital landscape today...

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