Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Optimizely Expands Services to Mobile and Beyond

Optimizely is expanding its service offerings, as the company has unveiled new solutions that help users run experiments across platforms and grow their business. In fact, the company has introduced a new mobile testing solution, as...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits" to "sessions" and "unique visitors" to "users." The relatively small change, which has been introduced...

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Analytics Startup BrightContext Acquired

Data stream processing startup BrightContext has been acquired by WealthEngine, which provides intelligence on prospects for marketers. The acquisition provides real-time analytics capabilities to provide additional context to engagement...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Social Analytics for Tumblr with Curalate

Digital marketing platform Curalate, which focuses on visual-social platforms like Pinterest and Instagram, is expanding its service offering, introducing analytics for micro-blogging service Tumblr. “A core part of the Tumblr...

eBay Deploys Domo to Aid Executive Decision Making

Domo, which provides a platform to help executives aggregate multiple sources of merchant data and provide insight for better decision making, announced that eBay and its employees have begun using their solution. eBay has more than...

Ensighten Expands Customer Base with TagMan Acquisition

Data and tag management provider Ensighten announced recently that it has acquired competitor TagMan. The acquisition dramatically expands Ensighten's global customer base, which now represents companies generating more than $1...

Content Marketing Performance; Can it Really Be Measured?

GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services...

ClickTale Amps up Analytics with Adobe Integration

Imagine having a 360-degree view of a customer's digital experience - everything from understanding what a user is doing on a website to, possibly, even why he or she is doing it. Today, ClickTale announced its integration with...

3 Simple Ways to Optimize Your Website With Analytics

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website with analytics from Leora Raivich, marketing manager at Intlock . Every day a site is born. Thousands of your competitors are...

Export When Ready; Open Reporting Comes to Tickr

The more you know about the past performance of digital marketing campaigns, the better positioned you are to make the right choices for future initiatives. A new reporting feature within Tickr, a product that enables its user to unify...

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Manage Multiple Instagram Profiles from One Dashboard

Social media managers can now gain insights into the performance of multiple Instagram accounts with just one dashboard, thanks to a new Multiple Profile Management feature from popular social analytics and marketing platform Piqora...

HootSuite Bolsters Its Analytics Offering

Popular social media management platform HootSuite is providing its users with deeper audience insights, thanks to the company’s acquisition of social analytics solution uberVU. The acquisition aims to combine uverVU ’s...

Tablets Aren’t All That; Desktop Still Dominates

If you believe that tablets are going to change how content is consumed in the long term, you're probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift...

Compete Introduces Social Insights

In order to get the most out of your social media marketing efforts, it is important to know which networks provide your brand with the best return on investment (ROI). Luckily, a new offering from Compete.com does just that. The Web...

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