Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Google Analytics + Google AdSense = Awesome

When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer...

SMBs Taking Advantage of Analytics

Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals that 79 percent are using reporting and analytics to inform their business decisions. The survey shows that 73 percent of...

How Are Your Research Reports Resonating?

When companies release research reports and studies it marks the culmination of a long and tiresome process. However, the journey is not over there. In order for companies to know whether or no their report resonated with the world...

Get Fired Up About TrialFire

It's a pain in the digital neck waiting for someone else to integrate a new third-party tracking code or to test something on your website. A new software solution, dubbed TrialFire , gives marketers, designers and webmasters more...

Lock Down Your Cloud Data with Proactive Tools

As businesses continue to turn to the cloud for cheaper data storage they must also consider the risks that come with storing their information online. In order to best protect their data, it’s crucial that businesses leverage...

Turning Raw Data into Clear, Concise and Actionable Analytics

As consumers gravitate more and more towards their mobile devices it’s crucial that businesses understand how they are performing on the mobile Web and, if applicable, in their app. AppDynamics , an application intelligence provider...

IBM and Twitter Realize it Takes Two to Tango

Social media provides companies with a near endless supply of data. Companies that leverage the channel correctly can learn an immense amount of information about their customer base, like how end-users "feel" about their...

Could Small Businesses Turn to Voodoo to Increase Performance?

In order for companies to understand how they are performing and in what areas they can improve they must diligently track their conversion numbers. Unfortunately, many small businesses do not have the time or money to manually track...

Big Data and the "Undisputed" Need for Data Processing

The process of taking a company from national to international is drawn out and tiresome but, if done correctly, can open up the company up to incredible new possibilities. Xplenty , a big data processing platform, has announced the...

Doing Big Data The Right Way

There are millions upon millions of data points being produced every day and in order for companies to take advantage of all this data they must leverage a powerful big data solution. Unfortunately, many big data solutions can take...

Google Analytics Adds New Features Including Third-Party Tags

In order for companies to maximize their potential and be as successful as possible they must leverage a powerful analytics suite to understand where they can improve and where they can save money. Google Analytics has announced the...

Analytics Providers Partner-Up to Offer More Comprehensive Data

As the world becomes more enveloped by data on a daily basis, analytics companies have jumped at the chance to quell an enterprise's data needs. For some analytics providers this has resulted in the introduction of new services...

Netbiscuits Gets Smart with Mobile Analytics

Netbiscuits is helping marketers unlock the full potential of mobile, as the company has unveiled a series of smart dashboards and reporting tools in its Mobile Analytics software. With the tools, marketers will be able to track Web...

New Relic Gets "Quacking" with Ducksboard Acquisition

As the Internet expands on a daily basis so too does the amount of information that companies can receive about their online presence. Not only are companies receiving data from their websites but also from others that they advertise...

Analytics Reaps the Benefits of a Data-Heavy World

As the Internet has expanded so too have the money making opportunities for companies. In order to determine whether or not their latest venture was successful, companies must receive and analyze as much data as possible. To help themselves...

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