Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Analytics Reaps the Benefits of a Data-Heavy World

As the Internet has expanded so too have the money making opportunities for companies. In order to determine whether or not their latest venture was successful, companies must receive and analyze as much data as possible. To help themselves...

Mobile Friendly Analytics Firm Pulls in $17 Million in Funding

As the e-commerce market continues to expand and companies are competing in multiple sectors it has become increasingly important for them to accurately analyze their data. Through this need many big data and analytics companies have...

Big Data Analytics Provider Reaps Benefits of Healthy Market

As e-commerce grows and expands so too does the amount of data that merchants are left with. This massive increase in the amount of data that merchants are receiving has paved the way for analytics providers to break out and expand...

Bigcommerce Gets Real (Time) with Analytics

Bigcommerce is aiming to take the guesswork out of running an online business, as the e-commerce platform has unveiled a new real-time analytics solution. The solution, dubbed Bigcommerce Analytics , provides retailers with marketing...

Analytics and E-commerce, Helping Each Other Grow

As e-commerce expands so too must the suite of products that help companies monitor their performance. Qubit , a big-data e-commerce analytics startup, has announced the reception of $26 million from a round of series B funding. For...

Monitor Your Entire Company with an All-Seeing Analytics Solution

Data is no longer just rolling in from brick-and-mortar stores or desktop website stores but instead from countless channels that consumers are using to engage with companies. In order to best keep track of all the information they...

Mobile and Web Analytics Receives a Drag-and-Drop Makeover

Analytics are rapidly rising in the chain of importance for businesses. With the amount of information that businesses receive on a daily basis they have no choice but to leverage a powerful analytics solution to keep their performance...

A New Entry into Engagement Analytics

Analytics have become a rising star in the business world today. To fully capitalize on the incredible amount of information businesses receive on a daily basis, the only choice they have is to leverage some type of analytics solution...

Video Analytics Go Real Time at YouTube

Video publishers distributing their digital content assets on YouTube now have access to real-time statistics about video views. When logged in as a content owner, the new YouTube Realtime report shows estimated views data for the...

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Know The Value of Social Interaction

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate Bitly's link data, security and functionality for some time, but the two companies have finally made their relationship status...

Analytics Continues to Elevate its Ceiling

From the cars we purchase to the Internet providers we subscribe to, data is having an increased role in consumer’s lives thus directly affecting the products that businesses produce. With the demand for data from all markets...

Square Makes its First Analytics Partnership

In order to make the best decisions companies need the most information as possible. Using multiple services and platforms to receive information can make the process unnecessarily complicated and drawn out. However, through all-inclusive...

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisments is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike to...

Identify and Resolve User Experience Issues with Session Replay Tool SessionCam

How much do Internet professionals and Web workers really know about what their users are doing when they are on their websites? SessionCam, a technology solution for recording and analyzing customer interaction on high-traffic websites...

Multichannel Analytics to Shine in Next 5 Years

From college football programs to major international corporations, analytics are helping a variety of institutions to make better data-driven decisions. With the number of companies and programs using analytics continually increasing...

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