Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Tumble into Tumblr Analytics

Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for brands and individuals to track performance metrics on the popular blogging social network. With the new Union Metrics for Tumblr...

Visualize Real-Time Insights with Klipfolio

Real-time dashboard platform, Klipfolio, has launched the general availability for the latest round of updates to its service. The updates include an email-reporting feature and the ability to download visualizations and dashboards...

iPerceptions Aims to Engage and Build Audiences

Voice of the customer feedback platform, iPerceptions, has launched a new product that helps content and media companies identify engaged users and grow their audience base. The iPerceptions Engagement and Audience Building Solution...

Make Smarter Decisions with Survey Insights

A new online survey tool from Web applications provider Zoho can be used to gather customer opinions and make smarter business decisions. The tool, dubbed Zoho Survey , lets users create, publish and report on the results of online...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

Plug-in Customer Feedback Surveys with iPerceptions

Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for WordPress, Drupal and Joomla. These plug-ins use iPerception’s 4Q and iPSI research frameworks to provide marketers with a one...

Predict and Bring Back Straying Subscribers

The subscription business model is taking off. For companies, it’s a stable business model that appeases investors and stakeholders. From the customer side, there’s a value of paying only for what they actually consume...

Blosm Your Business Intelligence

Businesses are constrained by budgets and the lack of resources to monitor their competitors adequately, which is why Thanx Media is thrilled with its upgrade to its data collection platform, Blosm . Blosm automates the process of...

Gain Mobile Site Insights with ClickTale Touch

A new solution from customer experience analytics provider ClickTale is helping businesses gain insights into the end-user experience of their mobile sites. SaaS solution ClickTale Touch allows businesses to view their mobile customers’...

Get User Experience Insights with YouEye

YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012’s Launch Conference Best Technology 2.0 Award, is an online user research platform that features remote usability testing with...

Content Marketing Analytics Available at Informly

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year...

How do Your Email Metrics Compare?

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...

Universal Analytics for Merchants

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which...

Google Rolls out Real-Time Widgets in Analytics Dashboard

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...

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