Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Power BI Users Get Visual with PubNub

Today's savviest enterprises are embracing real time data visualization in a big way. These solutions, however, can be challenging to build, are often quite fragile, and at times frustratingly inflexible. That's about to change...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

What You Can Learn From Heatmaps?

- Identify the most confusing page elements (or underutilized elements) and move or eliminate them - SUBSCRIBE to Website Magazine & Accelerate 'Net Success Heatmaps are woefully underutilized in the digital landscape today...

Rethinking Membership Engagement Metrics

Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential...

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Gather Net Promoter Score Data on Mobile

Mobile customer engagement software Apptentive is bringing Net Promoter Score (NPS) to mobile apps with a new addition to their platform. The company hopes to cahllenge traditional expectations of NPS response rate by helping brands...

Social Marketers Struggle to Measure ROI

More than half (61 percent) of social marketers say measuring the return on investment of their social efforts was their number-one challenge according to Simply Measured's " The 2016 State of Social Marketing " report...

Filling the Data Gaps with Webbula

You might have access to a lot of data on customers and prospects, but is that data accurate and up to date? Most don't really know the answer to this question, but they should, as it is a very important one. Bad data means not...

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Routing Calls the Right Way

If you're like most businesses today the phone is still a central part of sales, marketing and support processes. While the promise of a phone-free enterprise might be appealing to some, it's hard to deny the connection that...

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone aren't enough? iContact just released a new metric dubbed SUTOR which...

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