Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Tap into Social Media Analytics

Consumers use of social media has driven businesses of all kinds to make a steadfast commitment to the channel. However, to understand how effective they are being with their social media marketing, businesses need data through analytics...

Measuring the Digital Voice of the Customer Experience

To effectively solve customer issues, it's necessary to understand the visitor experience. Fortunately for digital professionals, technologies exist which make the challenge of doing this far simpler. Digital customer research...

Analytics Receive a Mobile-Ready Makeover

In order to not only compete and thrive in the business world it is crucial to have as much information about your company as possible. Companies rely on analytics for a variety of key metrics which help them to analyze, monitor and...

Social Media Analytics Expected to Grow at CAGR of 34.5 Percent

Social media is the single most popular activity on the Web. With consumers spending so much of their daily time on the Web, it is no surprise that brands have taken to the channel to reach as many consumers as possible. However, in...

Twitter Makes Analytics Dashboard Available to All

Leveraging social media is a great way for businesses and individuals to reach their consumer base. However, to understand whether or not people are actually listening to your message you need analytics. While Twitter had already unveiled...

New A/B Testing Tool for Mobile Apps

A/B testing is one of the tried and true methods that companies and developers use in order to gauge consumer response to things like new products, marketing campaigns and changes to apps. Yet, in order to fully leverage the information...

Pinterest Adds New Analytics Dashboard for Businesses

Analytics are a crucial ingredient in helping businesses to boost conversions and understand how consumers are engaging with their business - on all their digital channels. Popular social media platform Pinterest has gotten in the...

IT Pros Get Big Data Certified (And Vice Versa)

Whether small or large, analytics can help companies to discover trends or anomalies they may otherwise have missed. Analytics are playing an ever-increasing role in business today with companies always looking for ways to improve...

Facebook Enables Analytics for App Links Ads

With more than 1 billion active monthly users, Facebook is one of the most accessible sites for companies to have their ads shown. For companies to know how well their ads are performing it’s vital they have access to analytics...

Square Unveils Analytics Tool

Square is bolstering its offerings for small businesses once again , as the business solutions provider has added analytics to its Register service. The new reporting and analytics tool provides sellers with data that can be leveraged...

Ecommerce Analytics Provider Receives Sizable Investment

Analytics role in today's business evironment is continuously increasing. With the market expected to more than double by 2019 , it’s no surprise that analytics providers are receiving sizable investments in their company's...

Incorporate Analytics to See the Numbers Behind the App

A world without analytics would be one of disarray. Without analytics there would be no way to tell how many people downloaded an app, made a purchase, how many times an app crashed or even how many times a user has engaged with an...

Analytics Market Projected to More than Double by 2019

Analytics are among the most important tools on the Web. Without them, businesses of all sizes would have no insight as to how their products and services were selling, how many people interacted with advertisements or even how many...

Retailers Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

Chartio Adds Twilio Support for VoIP, Phone and Data Messaging Visualization

Business intelligence platform Chartio has added cloud communication vendor Twilio as a data source, expanding the system's capabilities for data exploration and visualization. Twilio customers will now be able to manipulate and...

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