Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Scroll Tracking Like a Boss

You might know that people are visiting your website (as indicated by page views), but are they scrolling down its pages and actually consuming the content being presented? Fortunately, all it takes to determine this is by leveraging...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

Are Marketing Budgets in a Free for All?

Despite tremendous advancements in both standalone analytics solutions as well as those offered through critical technology like content management systems, e-commerce platforms and social media management platforms (and the networks...

Across the Aisle: How Data Can Unify Sales and Marketing Teams

:: By Scott Cramer, TinderBox :: It's clear that accelerating the sales cycle is becoming a top focus for executives given the number of software solutions focused on sales productivity finding a wide audience among businesses...

Google Removes Referral SPAM

How much traffic does your website really receive? If you're a victim of referral spam, then it is likely less than you think. Referral spam gains traffic by hoping that site owners will click through on those referral sites in...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

Find Out What Content Generates the Most Revenue

Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 Leading Networks for Digital Publishers and Online Advertisers , is releasing a new product that will show publishers exactly...

Tips for Selecting the Right Chart for Your Data

:: By Larry Alton, @LarryAlton3 :: Recording and identifying the right data is only half the battle. Once you obtain the information you’re looking for, you must be able to display it in a meaningful way. One of the biggest issues...

Ratings & Review Changes for Google Play Developer Console

Reviews provide powerful influence over how consumers perceive the quality and utility of a product - and that holds true in every industry, even in the digital realm of mobile applications. Google clearly understands the role of reviews...

Web Masters: The Return on Site Search

With more than a billion searches conducted on Google each month, Web users are all too comfortable consulting the search box to accomplish their goals - the same is true of on-site search as well. Website visitors expect to be able...

The More You Know: Mobile Analytics for a Competitive Edge

By Radhika Mohan Singh Roy, Agile CRM The use of mobile devices has continued to explode in recent years and it is taking up a significant amount of people's time, more than desktops and other types of media combined. People are...

The Google People API

Google is taking steps to replace the Google+ API and the Google Contacts API with the release of its new People API . The new API will enable developers to pull connection data from authenticated Google users with a single call (rather...

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