Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Simplifying Big Data and Analytics Processes

Dell has unveiled a new solution that is helping to simplify big data and analytics processes for new Hadoop users. The solution, which is co-designed with Cloudera and Syncsort and is powered by Intel, streamlines the planning, design...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Riding the Wave of Big Data Innovation

The most successful digital brands today are those that are laser-focused on increasing engagement. Increasingly, that means introducing personalization and recommendation technologies and it is fast becoming a common sight in both...

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Make Better Merchandising Decisions with Inline Analytics

MarketLive has unveiled a new analytics tool for merchants, enabling them to make data-informed merchandising decisions in real-time without leaving the MarketLive system. The tool, dubbed MarketLive Inline Analytics, offers product...

Simplifying Analytics with Narrative Science

Let's be honest; website analytics can be a real bore. While valuable insight can be hidden in our often massive sets of data, it's not typically in a language or format that is easily understood. Fortunately, there are solutions...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

Mini-CRM & Marketing Dashboards

The savviest Web professionals use marketing dashboards to stay on top of their key performance data, and the solutions currently available on the market today are rapidly innovating and doing everything they can to differentiate their...

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real time. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while users email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Connecting On-Premise and Cloud Data Sources with ADF

Micrsoft's Azure Data Factory (ADF), which first became available as a public preview in October 2014, has launched to the general developer public. ADF, an important component of Microsoft's Cortana Analytics Suite, is a cloud...

New Search Analytics API a Digital Blessing for SEO

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization. Google's Search Analytics...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile inititaives in the near future. Mobile marketing platform Tune, for example, recently announced the aquisition of Artisan Mobile, a provider of solutions for...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

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