Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Who Sees Your Enterprise Data?

With all the data that is likely floating around your enterprise, it might prove prudent to check and see exactly who has access to that important information. Cloud-based business dashboard Klipfolio has release a new feature that...

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Take the Offense on Engagement

“Engagement” is certainly a buzzword, but it’s also a way for businesses to increase retention and revenue – if the right message gets to the right person at the right time. Last week, Scout Analytics revealed...

Analytics for Tumblr from Simply Measured

While many on the ‘Net expected there to be a rather sizable exodus from Tumblr once it was acquired by Yahoo, the network seems to be holding its own. As a result, savvy brands need to remain focused on understanding just how...

Analyze Visual Networks with Piqora

Piqora , the company formally known as Pinfluencer, has added to its marketing suite by including trending image, hashtag and influential audience analysis for both Instagram and Tumblr. With this announcement, brands can now leverage...

Social Analytics Get More Awesome

Awe.sm, a social analytics company, has launched a new product that enables all marketers to monitor social performance metrics – with no engineering required. Previously, developers were leveraging awe.sm ’s capabilities...

Tumble into Tumblr Analytics

Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for brands and individuals to track performance metrics on the popular blogging social network. With the new Union Metrics for Tumblr...

Visualize Real-Time Insights with Klipfolio

Real-time dashboard platform, Klipfolio, has launched the general availability for the latest round of updates to its service. The updates include an email-reporting feature and the ability to download visualizations and dashboards...

iPerceptions Aims to Engage and Build Audiences

Voice of the customer feedback platform, iPerceptions, has launched a new product that helps content and media companies identify engaged users and grow their audience base. The iPerceptions Engagement and Audience Building Solution...

Make Smarter Decisions with Survey Insights

A new online survey tool from Web applications provider Zoho can be used to gather customer opinions and make smarter business decisions. The tool, dubbed Zoho Survey , lets users create, publish and report on the results of online...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

Plug-in Customer Feedback Surveys with iPerceptions

Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for WordPress, Drupal and Joomla. These plug-ins use iPerception’s 4Q and iPSI research frameworks to provide marketers with a one...

Predict and Bring Back Straying Subscribers

The subscription business model is taking off. For companies, it’s a stable business model that appeases investors and stakeholders. From the customer side, there’s a value of paying only for what they actually consume...

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