Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Analytics Market Projected to More than Double by 2019

Analytics are among the most important tools on the Web. Without them, businesses of all sizes would have no insight as to how their products and services were selling, how many people interacted with advertisements or even how many...

Retailers Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

Chartio Adds Twilio Support for VoIP, Phone and Data Messaging Visualization

Business intelligence platform Chartio has added cloud communication vendor Twilio as a data source, expanding the system's capabilities for data exploration and visualization. Twilio customers will now be able to manipulate and...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts? TapClick, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital...

Vine Loop Counts the New Social Metric

Vine, the Twitter-owned short form (six-second) video platform, now shows "loop counts" - the number of times a Vine has been viewed on the desktop site and in embeds across the Web. Loop Counts, which update in real-time...

Human Analysts May Now be Expendable

The phrase “I’m only human” is often said after someone makes a mistake. We say this because humans are imperfect, we are forgetful and we are bound to make mistakes, some of us more than others. On the other hand...

Customer Service Analytics & Insights at Zendesk

Zendesk has released an analytics tool for enterprises designed to measure and visualize the impact of customer service interactions The customer service platform's new Insights tool (available to customers on the Plus, Enterprise...

How Effective Is Your Content Marketing?

According to Kapost , a website's conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent. gShift Labs , a content marketing performance metrics software...

Data Mine Websites at the Click of a Pink Button

Manually searching Web pages for specific data points is tiresome, tedious and aggravating all at the same time. Yet, at one point or another most Web workers have done it. However, thanks to Import.io the drawn out process has become...

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The Rise of Visual Analytics

Visual analytics and marketing platform Curalate has raise $8.6 million in Series B financing, bringing its total funding to $12.5 million. Participants in the funding round include NEA, First Round Capital, MentorTech Venures and...

Page Views are Dead, Long Live Reader Loyalty

Digital information publishers have a problem; they've been all but forced to measure their success based on page views and impressions. There's been a backlash for years as click-bait has become common place and many are starting...

AdGear Gives Real-Time A Real Shot

Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP. A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital research tool Generation MEdia. The interactive research tool provides users with access to more than 90 million data points, culled...

Optimizely Expands Services to Mobile and Beyond

Optimizely is expanding its service offerings, as the company has unveiled new solutions that help users run experiments across platforms and grow their business. In fact, the company has introduced a new mobile testing solution, as...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits" to "sessions" and "unique visitors" to "users." The relatively small change, which has been introduced...

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