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Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Take Social Media Analysis a Step Further

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on...

Introducing Calpont InfiniDB 3 with Amazon EC2 Support for Big Data

Calpont officially announced the latest version of its InfiniDB high-performance analytic database, known as InfiniDB 3. Most notably, the third generation of InfiniDB will extend its speed and scalability with Amazon EC2 support and...

GoodData and ExactTarget Launch Marketing Insights App

Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + Google Analytics application. The application comes from GoodData ’s partnership with ExactTarget , an email and marketing solutions...

Customer Analytics Solution from Quiterian Integrates Social Media Data

European predictive analytics software developer Quiterian announced that its popular Customer Analytics Solution is now rapidly integrating data from social media sites, including Facebook, Twitter and LinkedIn. The company focuses...

Yesmail Interactive Keeps Marketers Competitive

Yesmail Interactive , the Infogroup company that powers intelligent customer interactions, is looking help online marketers stay ahead of the competition by launching Yesmail Market Intelligence. The company's latest solution helps...

SiteSpect to Optimize Five Quidsi Sites

SiteSpect, a non-intrusive optimization platform, has been chosen by Quidsi as its multivariate testing and behavioral targeting platform for the company’s five online retail sites. Quidsi , which was acquired by Amazon in 2011...

Audience Opportunity Report from Get Smart Content

Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows brands to take a look into their analytics to discover how their websites are performing in key audience segments. The tool uses Google...

Testing & the Minority Report UI

Cloud-based performance testing provider SOASTA launched a new release that delivers test automation for multi-touch, gesture-based mobile applications. Through its TouchTest technology, SOASTA provides capture and playback of all...

Research Your Audience with New Tool from Adobe

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...

Google Analytics Visualizes Visitor Flow

Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...

AddShoppers – Sharing Analytics for Internet Retailers

One of the reasons Internet retailers have been hesitant to invest more heavily in social media is that it has been difficult if not impossible to determine the actual return on investment from participation. Merchants essentially...

Webmaster Tools in GA Arrives

Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year. A new section has been created in Google Analytics called “Search Engine...

Find Real-Time Data in Google Analytics

Google is launching a real-time data feature in its Analytics offering. With Google Analytics Real-Time , users will have the ability to see active visitors on the sites they measure, providing very powerful insights into the social...

Statcounter & the Free Web Analytics Market

Website analytics provider Statcounter just launched several new features including a date-range comparison, the ability to organize websites into user-defined groups, and finally, the platform now also includes hourly stats of traffic...

Site Speed Update in Google Analytics

Google introduced its Site Speed report back in May 2011 and webmasters (and all other sorts of Web professionals) dove right into the details about their page load times. What the feature, which is available in the new version of...

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    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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