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Last week Google released a rather significant improvement to how it helps Internet merchants and web publishers track conversions. Until now, most responsible for tracking conversion (at least in Google Analytics) were forced to give...
Behind every good business website is an even better analytics program. For WordPress users, however, that means going out and finding a plugin that will match their analytic needs. WordPress offers very little in the way of site analytics...
A big, new merger in the world of e-commerce consumer analytics was just announced today when Bizo went public about a recent collaboration with comScore. Bizo is the world's largest targeted business-to-business audience targeting...
Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool. This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience...
There are many Web analytics platforms on the market today which often cater to very different business needs which can make it difficult to determine which solution is right for an enterprise. Some of the companies offering analytics...
The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...
Popular open-source analytics solution Piwik just received a major (and we mean major) update in version 1.5. The solution now includes several features which could make the offering competitive in nature to analytics solutions including...
The demand for actionable insights from analytics data was cited as the number one priority in a recent survey of midmarket chief information officers (CIOs) by IBM ( The IBM Global CIO Study: The Essential CIO - PDF . Midsize businesses...
Search analytics software provider Searchmetrics has added Canada to its search performance index, giving search marketers visibility into their campaigns in Canada. Previously, search marketers seeking country-specific data or results...
Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...
How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
Calpont, a provider of scalable, high-performance, column-oriented analytic databases, has announced a free virtual seminar and exhibition called Leveraging Enteprise Data to be held on December 16 at SearchDataManagement.com. The...
Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic...
Phone call and conversion analytics provider KeyMetric today released adTrax, a software-as-a-service call analytics tool that enables users to manage and administer their own phone numbers, campaigns, conversions, and account details...
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