Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Plug-in Customer Feedback Surveys with iPerceptions

Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for WordPress, Drupal and Joomla. These plug-ins use iPerception’s 4Q and iPSI research frameworks to provide marketers with a one...

Predict and Bring Back Straying Subscribers

The subscription business model is taking off. For companies, it’s a stable business model that appeases investors and stakeholders. From the customer side, there’s a value of paying only for what they actually consume...

Blosm Your Business Intelligence

Businesses are constrained by budgets and the lack of resources to monitor their competitors adequately, which is why Thanx Media is thrilled with its upgrade to its data collection platform, Blosm . Blosm automates the process of...

Gain Mobile Site Insights with ClickTale Touch

A new solution from customer experience analytics provider ClickTale is helping businesses gain insights into the end-user experience of their mobile sites. SaaS solution ClickTale Touch allows businesses to view their mobile customers’...

Get User Experience Insights with YouEye

YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012’s Launch Conference Best Technology 2.0 Award, is an online user research platform that features remote usability testing with...

Content Marketing Analytics Available at Informly

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year...

How do Your Email Metrics Compare?

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...

Universal Analytics for Merchants

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which...

Google Rolls out Real-Time Widgets in Analytics Dashboard

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...

Can You Predict Social Behavior?

Monitoring trends and brand mentions is a key component of success in social media. The problem is that monitoring (and the subsequent management) is reactive as opposed to proactive like we really want and need it as brands; but it...

Terapeak Brings Sales Analytics to Magento Merchants

Analytics platform provider Terapeak has released MySales, an application extension for Ebay's Magento solution. Terapeak will provide Magento retailer insight into sales across across multiple channels in unified view, showing...

Real-time Events Now in Google Analytics

Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...

Google Universal Analytics – What to Know

Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...

App Annie Comes to Amazon Appstore

Promoting applications need not be limited to Google Play and the iOS App store – Amazon Appstore also provides developers with a viable destination to showcase their digital wares. As more apps hit that specific market however...

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Analytics Get a Makeover with Visual.ly

For some Web workers, sorting through analytics can be a dull, yet necessary, task. But a new tool from Visual.ly aims to change that. The data visualization and infographic platform has launched a tool that provides users with a free...

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