Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature which will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Who Sees Your Enterprise Data?

With all the data that is likely floating around your enterprise, it might prove prudent to check and see exactly who has access to that important information. Cloud-based business dashboard Klipfolio has release a new feature that...

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Take the Offense on Engagement

“Engagement” is certainly a buzzword, but it’s also a way for businesses to increase retention and revenue – if the right message gets to the right person at the right time. Last week, Scout Analytics revealed...

Analytics for Tumblr from Simply Measured

While many on the ‘Net expected there to be a rather sizable exodus from Tumblr once it was acquired by Yahoo, the network seems to be holding its own. As a result, savvy brands need to remain focused on understanding just how...

Analyze Visual Networks with Piqora

Piqora , the company formally known as Pinfluencer, has added to its marketing suite by including trending image, hashtag and influential audience analysis for both Instagram and Tumblr. With this announcement, brands can now leverage...

Social Analytics Get More Awesome

Awe.sm, a social analytics company, has launched a new product that enables all marketers to monitor social performance metrics – with no engineering required. Previously, developers were leveraging awe.sm ’s capabilities...

Tumble into Tumblr Analytics

Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for brands and individuals to track performance metrics on the popular blogging social network. With the new Union Metrics for Tumblr...

Visualize Real-Time Insights with Klipfolio

Real-time dashboard platform, Klipfolio, has launched the general availability for the latest round of updates to its service. The updates include an email-reporting feature and the ability to download visualizations and dashboards...

iPerceptions Aims to Engage and Build Audiences

Voice of the customer feedback platform, iPerceptions, has launched a new product that helps content and media companies identify engaged users and grow their audience base. The iPerceptions Engagement and Audience Building Solution...

Make Smarter Decisions with Survey Insights

A new online survey tool from Web applications provider Zoho can be used to gather customer opinions and make smarter business decisions. The tool, dubbed Zoho Survey , lets users create, publish and report on the results of online...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

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