Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Monitor App Performance with New Relic for Mobile

If you don’t want to wait for user reviews to find out how your app is performing, consider leveraging the new mobile app monitoring solution from New Relic. The application performance management and monitoring company launched...

SEO Performance Measurement Today

Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of...

Get Pushy and Track Results

Developers have been leveraging Parse to send a half billion push notifications per month to their application users, and now, the app development platform is launching an analytics solution to help its developers obtain insights into...

Stay On Trend & Secure With VI Updates

Social media analytics provider Visible Technologies has launched new updates to its Visible Intelligence platform that aim to help marketers more quickly assess, analyze and take action on trends, data and security issues. With the...

Video Analytics with vidIQ

Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with...

Curalate for Instagram: Analytics for Visual Social Platforms

Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...

Klipfolio Gets Connected with Google Analytics

Klipfolio, a provider of an operational dashboard for real-time business information and key performance indicators, has added the Google Analytics data connector. The data connector is used to provde non-technical users with the ability...

Keyword Not Provided in Google Chrome Omnibox Searches

The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...

Do Away with 3rd-Party Analytics APIs for Good

Everyone is always telling you to “track, track, track” your Web application’s users. They’ll tell you how important it is to know where they came from, what they’re doing and all sorts of other data that...

Ex-Mobile Exec Tired of Reports, Starts IDInteract

When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of data and seven channels, as well as spent hundreds of millions of dollars to do so as a mobile executive at companies like AT&T...

Eight Tips for Working with Big Data

By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...

Focus on Time Watched in YouTube Optimization

The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely...

The Slow Adoption of Big Data

Despite all the hype and potential, most companies are essentially stalled in the preparation phase of their big data efforts. A new study from OpTier ( Making Big Data Analytics Fast & Easy ) reveals that few enterprises are able...

Low Latency Analytics Arrive in SiteCatalyst

Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, for example, is now providing its users access to real-time data in its SiteCatalyst product. Adobe's new “Current Data”...

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