Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

What is Sessionization and Why Does it Matter?

:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users behave the way they do, when online or on mobile devices, and predict future trends and errors. One of the unique tools used...

One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more. Adobe continues to make strides to optimize its ability to help customers...

Track Key Pinterst Analytics with Dasheroo

Not every social media is going to provide a return for brands, some are going to just do it better but that doesn't mean that the rest should not at least track how well those networks are performing. Digital dashboard provider...

Track Key Pinterest Analytics with Dasheroo

Not every social media is going to provide a return for brands, some are going to just do it better but that doesn't mean that the rest should not at least track how well those networks are performing. Digital dashboard provider...

Attribution, Measurement Top Concerns for Mobile Marketers

It's hard to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

An Acquisition to Use Today, to Improve Tomorrow

Most Web professionals have witnessed plenty of acquisitions in their careers – and many of those that make tech news don’t change all that much, especially in the short-term as vendors typically release new capabilities...

Changes to UET at Bing Ads

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marekting performance, and additional data they canuse...

Effective Use of Landing Pages for Lead Generation

:: By Sandra Donovan, IntelliConnection :: As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s...

Simplifying Big Data and Analytics Processes

Dell has unveiled a new solution that is helping to simplify big data and analytics processes for new Hadoop users. The solution, which is co-designed with Cloudera and Syncsort and is powered by Intel, streamlines the planning, design...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Riding the Wave of Big Data Innovation

The most successful digital brands today are those that are laser-focused on increasing engagement. Increasingly, that means introducing personalization and recommendation technologies and it is fast becoming a common sight in both...

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Make Better Merchandising Decisions with Inline Analytics

MarketLive has unveiled a new analytics tool for merchants, enabling them to make data-informed merchandising decisions in real-time without leaving the MarketLive system. The tool, dubbed MarketLive Inline Analytics, offers product...

Simplifying Analytics with Narrative Science

Let's be honest; website analytics can be a real bore. While valuable insight can be hidden in our often massive sets of data, it's not typically in a language or format that is easily understood. Fortunately, there are solutions...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

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