Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Key Interest Drivers in Big Data Analytics

Big data is (very) big business but what’s driving the trend? After a stellar 340 percent increase over its own Q1 sales numbers, big data analytics provider Pentaho is offering up some insights. According to Pentaho’s...

Topple into Social Analytics with Topsy

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...

Get Analytics on the Go with Webtrends

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...

Ad Viewability Metric Gaining Ground

In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...

VisiStat Enhances Partner Program with Portal

Analytics and reporting platform VisiStat has released a new online administration portal for their Partner Program which provides an updated and enhanced set of reporting, tracking and management tools. Some of the most notable features...

Analytics for the AWS Cloud

Newvem, a service/platform which analyzes Amazon Web Services usage, has released a new tools in its KnowYourCloud Analytics web application that aims to help enterprises make better use of the cloud. The new Reserved Instances Decision...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Consumable & Actionable: The Missing Links to Bringing Data to Life

By Aaron Dun, Percussion Software Marketers are drowning in web data. Even worse, that data isn’t presented in a way that lets us actually use it to make decisions about our overall web effectiveness. Instead, we continue to...

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Adjusted Bounce Rate Available in Google Analytics

Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...

SiteCatalyst 15.4 in Focus

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...

Keep Up with Useful Audience Info in Real-Time with PubNub

The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having to keep up with users as they continue to demand faster responses. In an attempt to respond to the increasing consumer requests for...

High CTRs Don't Lead to High Conversion Rates

High click-through rates (CTR) are not a consistent indicator of high conversion rates or purchase intent, at least according to a new study from Jumptap. In the June MobileSTAT study, targeted mobile advertising provider Jumptap compared...

Segment Visitors to Gain Actionable Insights

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...

Take Social Media Analysis a Step Further

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on...

Introducing Calpont InfiniDB 3 with Amazon EC2 Support for Big Data

Calpont officially announced the latest version of its InfiniDB high-performance analytic database, known as InfiniDB 3. Most notably, the third generation of InfiniDB will extend its speed and scalability with Amazon EC2 support and...

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