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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Insights on Analytics : advertising</title><link>http://www.websitemagazine.com/content/blogs/analytics/archive/tags/advertising/default.aspx</link><description>Tags: advertising</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Mobile Movers and Shakers</title><link>http://www.websitemagazine.com/content/blogs/analytics/archive/2011/07/03/mobile-movers-and-shakers.aspx</link><pubDate>Sun, 03 Jul 2011 12:08:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:17798</guid><dc:creator>Website Magazine : analytics</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=17798</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/analytics/archive/2011/07/03/mobile-movers-and-shakers.aspx#comments</comments><description>The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle with including mobile...(&lt;a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2011/07/03/mobile-movers-and-shakers.aspx"&gt;read more&lt;/a&gt;)&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17798" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/analytics/default.aspx">analytics</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/mobile/default.aspx">mobile</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/advertising/default.aspx">advertising</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/mobile+apps/default.aspx">mobile apps</category></item><item><title>Is Click-through Rate a Meaningless Metric?</title><link>http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx</link><pubDate>Fri, 06 May 2011 19:30:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:17803</guid><dc:creator>Website Magazine : analytics</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=17803</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx#comments</comments><description>How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to...(&lt;a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx"&gt;read more&lt;/a&gt;)&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17803" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/analytics/default.aspx">analytics</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/advertising/default.aspx">advertising</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/metrics/default.aspx">metrics</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/online+advertising/default.aspx">online advertising</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/collective/default.aspx">collective</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/click-through+rate/default.aspx">click-through rate</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/CTR/default.aspx">CTR</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/jeremy+stanley/default.aspx">jeremy stanley</category></item></channel></rss>