http://www.websitemagazine.com/content/blogs/analytics/archive/tags/comscore/default.aspxTags: comscoreenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspxMon, 20 Aug 2012 16:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:20838'Net Features : wm-analytics0http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=20838http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspx#commentsIn an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed to just served)...(<a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspx">read more</a>)<img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=20838" width="1" height="1">analyticscomscoremedia ratings councilwm-analyticsad viewabilityiabimpressionsviewabilityvivaKihttp://www.websitemagazine.com/content/blogs/analytics/archive/2011/08/10/bizo-amp-comscore-prove-the-value-of-business-audiences.aspxWed, 10 Aug 2011 16:55:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17795Website Magazine : analytics0http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=17795http://www.websitemagazine.com/content/blogs/analytics/archive/2011/08/10/bizo-amp-comscore-prove-the-value-of-business-audiences.aspx#commentsA big, new merger in the world of e-commerce consumer analytics was just announced today when Bizo went public about a recent collaboration with comScore. Bizo is the world&#39;s largest targeted business-to-business audience targeting platform and advertising...(<a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2011/08/10/bizo-amp-comscore-prove-the-value-of-business-audiences.aspx">read more</a>)<img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17795" width="1" height="1">analytics81011bizographicsbizocomscorehttp://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/09/the-impact-of-cookie-deletion-inflated-audience-reports.aspxMon, 09 May 2011 23:45:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17802Website Magazine : analytics0http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=17802http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/09/the-impact-of-cookie-deletion-inflated-audience-reports.aspx#commentsComscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According...(<a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/09/the-impact-of-cookie-deletion-inflated-audience-reports.aspx">read more</a>)<img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17802" width="1" height="1">analyticscomscorecookiecookie deletion