eBay Listing Analytics Tool

Pete Prestipino — Mon, 06 Dec 2010 21:00:00 GMT

Advanced Ecommerce Research Solutions, makers of Terapeak, has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic, clicks, impressions and other web data to better understand their conversion process.

“Thanks to our work with eBay, ecommerce merchants have increasing access to sales information that makes ecommerce sellers as a group among the most sophisticated merchants in history. Terapeak’s continued growth is testimony to this fact, where tens of thousands of online merchants rely on us to provide up to date statistics on pricing, competitive moves, buyer trends, the most profitable listing methods, and the hottest categories,” said CEO Fred Speckeen.

“The addition of listing data to the daily analysis we provide on more than 10 million global eBay transactions will give eBay sellers even more insight to drive their business strategies and make more profitable decisions. We expect over 500,000 Listing Analytics users will be optimizing their listings using this exciting new tool by the end of February 2011.”

SaaS Call Analytics at adTrax

Pete Prestipino — Mon, 29 Nov 2010 17:00:00 GMT

Phone call and conversion analytics provider KeyMetric today released adTrax, a software-as-a-service call analytics tool that enables users to manage and administer their own phone numbers, campaigns, conversions, and account details.

Being able to integrate phone call analytics with user search data is going to make adTrax a must-have solution for agencies as it offers up insights into the performance of online and offline advertising right alongside greater control of the process. KeyMetric adTrax works in partnership with Google AdWords, Bing and Yahoo Search, and many other ad publishers, affiliate and content networks, social media sites, referring traffic sources and offline advertising campaigns.

“7 out of every 10 online searches result in an offline phone call, and unless businesses are accurately tracking online-to-offline engagements they cannot make intelligent decisions to improve advertising effectiveness and ROI,” says Chief Sales Officer Toni Hume. “Marketers have been lobbying for a self-contained call analytics platform, and KeyMetric is the only company to deliver it.”

Insights on Analytics : feature

eBay Listing Analytics Tool

SaaS Call Analytics at adTrax