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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Insights on Analytics : impressions</title><link>http://www.websitemagazine.com/content/blogs/analytics/archive/tags/impressions/default.aspx</link><description>Tags: impressions</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Ad Viewability Metric Gaining Ground</title><link>http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspx</link><pubDate>Mon, 20 Aug 2012 16:00:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:20838</guid><dc:creator>'Net Features : wm-analytics</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=20838</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspx#comments</comments><description>In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed to just served)...(&lt;a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2012/08/20/ad-viewability-metric-gaining-ground.aspx"&gt;read more&lt;/a&gt;)&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=20838" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/analytics/default.aspx">analytics</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/comscore/default.aspx">comscore</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/media+ratings+council/default.aspx">media ratings council</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/wm-analytics/default.aspx">wm-analytics</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/ad+viewability/default.aspx">ad viewability</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/iab/default.aspx">iab</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/impressions/default.aspx">impressions</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/viewability/default.aspx">viewability</category><category domain="http://www.websitemagazine.com/content/blogs/analytics/archive/tags/vivaKi/default.aspx">vivaKi</category></item></channel></rss>