Insights on Analytics : metricshttp://www.websitemagazine.com/content/blogs/analytics/archive/tags/metrics/default.aspxTags: metricsenCommunityServer 2008 SP2 (Build: 31104.93)Is Click-through Rate a Meaningless Metric?http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspxFri, 06 May 2011 19:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17803Website Magazine : analytics0http://www.websitemagazine.com/content/blogs/analytics/rsscomments.aspx?PostID=17803http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx#commentsHow do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to...(<a href="http://www.websitemagazine.com/content/blogs/analytics/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx">read more</a>)<img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17803" width="1" height="1">analyticsadvertisingmetricsonline advertisingcollectiveclick-through rateCTRjeremy stanley