Insights on Analytics : mobile

Gain Mobile Site Insights with ClickTale Touch

'Net Features : wm-analytics — Fri, 24 May 2013 19:00:00 GMT

A new solution from customer experience analytics provider ClickTale is helping businesses gain insights into the end-user experience of their mobile sites. SaaS solution ClickTale Touch allows businesses to view their mobile customers’ “True...(read more)

Monitor App Performance with New Relic for Mobile

'Net Features : wm-analytics — Wed, 20 Mar 2013 18:45:00 GMT

If you don’t want to wait for user reviews to find out how your app is performing, consider leveraging the new mobile app monitoring solution from New Relic. The application performance management and monitoring company launched New Relic for Mobile...(read more)

Win the War Against Mobile Click Fraud

'Net Features : wm-analytics — Mon, 24 Sep 2012 20:15:00 GMT

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they thought were long...(read more)

Get Analytics on the Go with Webtrends

'Net Features : wm-analytics — Tue, 21 Aug 2012 00:00:00 GMT

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app provides current Webtrends...(read more)

Mobile Movers and Shakers

Website Magazine : analytics — Sun, 03 Jul 2011 12:08:00 GMT

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle with including mobile...(read more)

Fall Release for WebTrends Has Mobile Focus

Pete Prestipino — Mon, 08 Nov 2010 16:57:00 GMT

As the interest in mobile and social reach fever pitch for Web business professionals, so will the demand for analytics. Webtrends, a leading Web analytics provider, has apparently listened to the needs of marketers, rolling out several enhancements to satisfy their clients' objectives; namely, better insights on the mobile experience of their users.

Webtrends has improved its platform with ready-to-use pre-defined reports for all major mobile platforms, enhanced its Analytics Insights offering, and added new capabilities including additional report measures (e.g. single page view visits, entry page visits and bounce rates that measure relevance of content).

Webtrends also noted in its announcement that career network Monster is using its platform to measure key performance indicators (KPI) for its recently released iPhone app. Monster has been using Webtrends Mobile Analytics On Demand to test their application's performance, develop conversion funnels and prioritize further application development.

"Just as Monster.com is doing with their new mobile application, marketers are reaching out to customers and prospects in creative ways to provide service, show products and enhance relationships," said Casey Carey, vice president of Product, Webtrends. "Analytics On Demand helps our customers use relevant content to connect the dots across marketing channels, turning prospects into customers, and customers into brand loyalists."