Insights on Analytics : social media

Curalate for Instagram: Analytics for Visual Social Platforms

'Net Features : wm-analytics — Thu, 21 Feb 2013 15:30:00 GMT

Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional efforts on the...(read more)

Pinpoint Social Segments for Real ROI

'Net Features : wm-analytics — Mon, 06 Aug 2012 19:15:00 GMT

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched the Echo Effect...(read more)

Take Social Media Analysis a Step Further

'Net Features : wm-analytics — Thu, 05 Jul 2012 18:00:00 GMT

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on these sites. One powerful...(read more)

Customer Analytics Solution from Quiterian Integrates Social Media Data

Michael Garrity — Fri, 17 Feb 2012 19:28:00 GMT

European predictive analytics software developer Quiterian announced that its popular Customer Analytics Solution is now rapidly integrating data from social media sites, including Facebook, Twitter and LinkedIn.

The company focuses on providing solutions for business and non-technical users, and the Customer Analytics Solution was built to provide businesses with information about consumer behavior. Now, marketers can use the solution to analyze a wider breadth of data and garner better insights about consumer preferences, sentiments and behavior patterns.

Quiterian's self-service, agile platform takes data from multiple sources (the Web, CRM, ERP, emails and advertising campaigns, in addition to social media) and makes it easy for non-expert users to make "faster and better" decisions based on knowledge gathered about consumer behavior, including identifying patterns and profiles of profitable customers, performing smart segmentations and executing automated marketing campaigns.

Making Viral Video Truly Measurable

Website Magazine : analytics — Wed, 04 May 2011 18:00:00 GMT

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers...(read more)