Video Analytics with vidIQ

'Net Features : wm-analytics — Fri, 01 Mar 2013 19:05:00 GMT

Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with Website Magazine’s...(read more)

Making Viral Video Truly Measurable

Website Magazine : analytics — Wed, 04 May 2011 18:00:00 GMT

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers...(read more)

URL Shortening (and Analytics) for Online Video

Pete Prestipino — Fri, 22 Oct 2010 16:34:00 GMT

Sorenson Media released Vid.vu this week, a URL shortening service designed specifically for professional online video.

The web-based URL shortening service works with Sorenson's Squeeze Server, a cloud-based, enterprise-grade encoding solution that will be formally released in November. Much like other services, Vid.vu takes a URL link that could typically run two lines and slashes it down. The similarities end there. As part of the Squeeze Server platform, Vid.vu integrates seamlessly with a user’s workflow through intuitive APIs. As customers encode videos, they can choose to have an automatically generated shortened URL and can customize it by including intuitive keywords of their choosing.

“There are many URL shorteners available out there, but none that are created specifically for professional, enterprise video needs,” said Eric Quanstrom, Sorenson Media’s COO. “Vid.vu not only provides automatically shorter URLs to video permalink pages—which are typically excessively long—it also has built-in protection against malware, phishing scams and spam. Vid.vu also enables Sorenson Squeeze Server users to create and track their own custom shortened video URLs, a feature that is exclusive to our customers.”

Customizable Vid.vu URLs are also useful within a professional video workflow to track videos created - which could be immensely useful when encoding high volumes of videos. Vid.vu also provides users with analytics, including the number of click-throughs to a given video or library of videos over any period of time. Vid.vu aggregates and displays this data, including geographic location of click-throughs, in a Web interface, allowing users to track where and when a video is being viewed regardless of where it is hosted.

Insights on Analytics : video

Video Analytics with vidIQ

Making Viral Video Truly Measurable

URL Shortening (and Analytics) for Online Video