Insights on Analytics : wmfeature

How do Your Email Metrics Compare?

'Net Features : wm-analytics — Mon, 29 Apr 2013 16:52:00 GMT

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize...(read more)

Universal Analytics for Merchants

'Net Features : wm-analytics — Mon, 22 Apr 2013 19:45:00 GMT

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which Google has dubbed...(read more)

Google Universal Analytics – What to Know

'Net Features : wm-analytics — Mon, 25 Mar 2013 19:10:00 GMT

Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your enterprise for success...(read more)

Video Analytics with vidIQ

'Net Features : wm-analytics — Fri, 01 Mar 2013 19:05:00 GMT

Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with Website Magazine’s...(read more)

Keyword Not Provided in Google Chrome Omnibox Searches

'Net Features : wm-analytics — Mon, 21 Jan 2013 21:35:00 GMT

The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And the situation is only...(read more)

Eight Tips for Working with Big Data

'Net Features : wm-analytics — Fri, 16 Nov 2012 16:15:00 GMT

By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall for conventional...(read more)

Focus on Time Watched in YouTube Optimization

'Net Features : wm-analytics — Tue, 30 Oct 2012 15:50:00 GMT

The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely about the number...(read more)

40+ Data Points Added to Google's Core Reporting API (Analytics)

'Net Features : wm-analytics — Tue, 25 Sep 2012 16:30:00 GMT

Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able to tap into the data...(read more)

Consumable & Actionable: The Missing Links to Bringing Data to Life

'Net Features : wm-analytics — Fri, 03 Aug 2012 18:00:00 GMT

By Aaron Dun, Percussion Software Marketers are drowning in web data. Even worse, that data isn’t presented in a way that lets us actually use it to make decisions about our overall web effectiveness. Instead, we continue to rely on the same static...(read more)