Google seems singuarly focused on making the Web faster, intorducing the Page Speed developer tool last year and this week introducing a module for the Apache HTTP Server called mod_pagespeed.
The module performs multiple speed optimsations including optimziing caching, minimizing client-server round trips and miniming payload size. Google tests have revealed that the module can reduce page load times by up to 50%.
If you're a Go Daddy customer and host your website on the company's platform, you'll be one of the first to experience this doubly-fast Web, as Google is working with Go Daddy to get the module running for the domain registration and hosting company's 8.5 million customers.
"Go Daddy is continually looking for ways to provide our customers the best user experience possible," said Warren Adelman, President and COO of Go Daddy. "That's the reason we partnered with Google on the 'Make the Web Faster' initiative. Go Daddy engineers are seeing a dramatic decrease in load times of customers' websites using mod_pagespeed and other technologies provided. We hope to provide the technology to our customers soon - not only for their benefit, but for their website visitors as well.”
Google is also working with Cotendo to integrate the core engine of mod_pagespeed as part of their Content Delivery Network (CDN) service.