Playing the Landing Page Game

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Marketers can now play a game to help them create better landing pages.

Yes, you read that right – play a game. Conversion optimization agency WiderFunnel has released conversionskills.com, which is a free interactive game that helps marketers visually learn how to increase leads and sales through landing pages.

Game participants view a series of real website experiments, which include page variations that were tested. Then the participants choose which variations that they believe converted the most visitors.

“Conversion Optimization is serious business and in some cases it has more than doubled online results for our clients, but it can also be a lot of fun,” says Chris Goward, CEO of WiderFunnel, “We are often surprised by the results of the tests, and we think marketers who play this game will find some surprises too!”

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1 comment

Jon Design 05-08-2012 1:18 AM

Tried out the conversion test - was fun and interesting! You can even read through the case studies as to why a certain layout was chosen by the masses that were geared towards lifting certain areas of the ecommerce site. You

may not always guess the winning version correctly, but at least you’ll get to find out why you’d be attracted to one

layout and not the other (they are very similar) and, personally, it allowed me to realize what was more important

to me when looking at products to purchase online – it wasn’t because everyone was buying it or it would conveniently “pimp out” a product I already used, but more so that the seller was more interested in distributing a product that could be both a necessity and a thrift buy; made with quality and integrity; without the usual sales gimmicks.

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