While 2012 might have been the year of mobile, Web workers should note that online video’s popularity was steadily rising as well.
In fact, video hosting platform vzaar saw record growth last year, with sales increasing 48 percent from January to December 2012. According to vzaar chairman Gareth Cadwallader, the monetization of video content was one of the strong drivers for 2012’s growth.
“We have seen a surge in the amount of companies using video subscription services to generate profits and enable commerce,” said Cadwallader. “One of the key developments within vzaar's platform has been the move to integrate VAST 2.0 compliant pre- mid- and post- roll linear commercials.”
Security concerns also drove companies to make the move to paid-for-hosting platforms, according to vzaar CTO Adrian Sevitz.
“By developing enhanced security features such as Signed Keys to prevent videos from being embedded anywhere that the user does not want them to be, vzaar are ideally placed to serve this growing market,” said Sevitz. “Security is not just about access but also about control of the Brand. Branding control is essential to any business using video as a way to market their brand. In 2012 vzaar introduced branded video pages that allow subscribers to customize video pages to their own specification.”
Other business features available through the vzaar platform include Multi User Accounts for managing multiple subscriber profiles, Bulk Uploading for up to ten videos at once, Multi Language Player-Support and Video Watermarking.
"2012 represented an important achievement not only in terms of the numbers but also because they reflected a healthy split between new accounts and existing customers who signed on for larger and longer term contracts," said Jim Henry, vzaar vice president of sales. "With the continued rise of online video, global demand for our platform will continue to drive significant growth for us going forward."