Posts tagged advertising RSS

Experts Speak: Small Steps for Bigger Conversions

According to the recently released MarketingSherpa Ecommerce Benchmark Study , most conversion-to-sale rates for e-commerce sites fall below 5 percent. While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL...

Embed Google Maps, Stay Tuned for Ads

Google Maps can again be incorporated into websites, thanks to a newly released embed feature announced on Google’s Geo Developers Blog. Site owners simply need to make sure they have opted in to the new Google Maps and can then...

Personalizing Advertising with Real-Time Creative

:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically tailored to individual consumers. The idea of sending the right message at the right time to the right consumer is a marketer's...

8 Awesome Advertising APIs

Web businesses use application programming interfaces (APIs) for all sorts of the things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software...

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