http://www.websitemagazine.com/content/blogs/design-development/archive/tags/conversionskills/default.aspxTags: conversionskillsenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/design-development/archive/2012/01/27/playing-the-landing-page-game.aspxFri, 27 Jan 2012 13:16:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:18746Allison Howen1http://www.websitemagazine.com/content/blogs/design-development/rsscomments.aspx?PostID=18746http://www.websitemagazine.com/content/blogs/design-development/archive/2012/01/27/playing-the-landing-page-game.aspx#comments<hr /> <p><strong><img style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/Dorothy-mini.gif" width="75" height="75" alt="" />Marketers can now play a game to help them create better landing pages.</strong></p> <p>Yes, you read that right &ndash; play a game. Conversion optimization agency <a href="http://www.widerfunnel.com/" target="_blank">WiderFunnel</a> has released <a href="http://www.conversionskills.com/" target="_blank">conversionskills.com</a>, which is a free interactive game that helps marketers visually learn how to increase leads and sales through landing pages.</p> <p>Game participants view a series of real website experiments, which include page variations that were tested. Then the participants choose which variations that they believe converted the most visitors.</p> <p><i>&ldquo;Conversion Optimization is serious business and in some cases it has more than doubled online results for our clients, but it can also be a lot of fun,&rdquo;</i> says Chris Goward, CEO of WiderFunnel, <i>&ldquo;We are often surprised by the results of the tests, and we think marketers who play this game will find some surprises too!&rdquo;</i></p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=18746" width="1" height="1">conversionskillsdesign and development digest week 4widerfunnellanding page design