Passing Go with Optimized Landing Pages for Gamers

'Net Features : wm-designdev — Fri, 17 May 2013 18:30:00 GMT

:: Maximilian Beer, Senior Online Marketing Manager at TrafficCaptain :: Spurred by the increasing popularity of online games, the computer and video games market has in recent years seen rapid growth and today constitutes an important element in performance...(read more)

Playing the Landing Page Game

Allison Howen — Fri, 27 Jan 2012 13:16:00 GMT

Marketers can now play a game to help them create better landing pages.

Yes, you read that right – play a game. Conversion optimization agency WiderFunnel has released conversionskills.com, which is a free interactive game that helps marketers visually learn how to increase leads and sales through landing pages.

Game participants view a series of real website experiments, which include page variations that were tested. Then the participants choose which variations that they believe converted the most visitors.

“Conversion Optimization is serious business and in some cases it has more than doubled online results for our clients, but it can also be a lot of fun,” says Chris Goward, CEO of WiderFunnel, “We are often surprised by the results of the tests, and we think marketers who play this game will find some surprises too!”

Design & Development Digest : landing page design

Passing Go with Optimized Landing Pages for Gamers

Playing the Landing Page Game