Domain registrar Go Daddy and Public Interest Registry (PIR), the domain registry which manages the .ORG extension, are teaming up to auction 42 single- and two-character domain names including A.ORG, I.ORG, S.ORG and TS.ORG.
“Companies want a short, snappy domain name, and these dot-ORG names are what you could call the ‘cream of the crop,’” said Go Daddy Director of Domain Name Aftermarkets Paul Nicks. “Go Daddy’s auction platform is extremely user-friendly, making it easy to bid on and track listings both online and via mobile devices. As far as integrating these very valuable names into an organization’s culture, we are offering personalized support to Go Daddy Auction winners to help ensure they are successful.”
In the secondary marketplace, past sales of valuable .ORG domain names have included DIY.org for $60,000, AutoInsurance.org for $440,000 and Poker.org, which sold for $1 million. It is expected the historic auction of these single- and two-character .ORG domain names will not only generate high bids, but also help define the aftermarket prior to the introduction of new gTLDs.