Domain name marketplace and monetization platform Sedo released its Q2 2013 domain market study last week, revealing some interesting insights as brands prepare for the flood of domains that will soon enter the digital landscape.
.COM was the most popular extension in price and volume, accounting for just over half of all sales at Sedo with an average price of $1,937 (average price of all domains sold at Sedo was $551). The most frequent price range for domains sold at Sedo was for those below $500, which accounted for 53 percent of sales. Domains priced between $501 and $2,500 were the next most popular accounting for 35 percent, followed by the $2,501-$5,000 price range at seven percent.
"We're going to see the market flooded with hundreds of new domain extensions in the coming months and years, and our data shows that investors and corporations are evidently warming up to the idea of using different extensions," said Tobias Flaitz, Sedo's CEO.
"It will take time and effort before we see mass adoption of new TLDs, and Sedo is contributing its part to raise awareness through global marketing, sales efforts and partnerships with applicants. The fact that more extensions than ever are being traded and successfully used for business is a promising development."
Other highlights from the study, which examines domain name transactions occurring only on Sedo, include:
- .CO made its way into the top ten most frequently sold TLDs
- 118 different TLD's were traded in Q2, up from 109 in the previous quarter
- 37 percent of Sedo buyers from Q2 were based in the U.S.