Sedo.com has found that of those working in the advertising and marketing industry (or their clients), awareness of the upcoming launch of the new generic top-level domains is impressively low.
More than half of the respondents to the gTLD Awareness Report were unaware of the coming domain expansion (54 percent), with 25 percent indicating they were unaware that the expansion was occurring this year (2013). Perhaps more discouraging to those in the domain name industry, however, is that 62 percent indicated that they believe changes would make the internet more confusing, and that "confusion" would be the biggest hurdle facing the launch.
One of the bright spots in the report was data that reveals what would persuade respondents to purchase a new gTLD. Twenty-eight percent would purchase if the new gTLD gave them or their product a memorable website address, while 26 percent would purchase if the gTLDs were being widely adopted.
Perhaps the state of domains is not so sad after all...