New generic top-level domains (gTLDs)are coming to the 'Net (sooner than you might think) and by the count of 1and1, quite a few of them.
On its platform for the new gTLD's, the company indicated that it has handled over 3.5 million pre-reservations. That's huge considering there are only 188 million active sites on the 'Net in general.
The top five new gTLD's as it stands today are .Web, .Online, .Shop, .App, and .blog, but 1and1 goes into detail about the Top 30 general top-level domains reserved on its platform, as well as those classified for various use cases including business, travel, sports, shopping, technology, religion, etc.
Keep in mind that pre-reserving these new gTLD's doesn't obligate you to purchase them when the sunrise period arrives for each one. If you're looking to differentiate your company and its brands from the competition, this is going to be one of the most exciting, and likely effective, ways to do so in the coming year.